Criteria and Measures
Defined

1. The university recognizes Cooperative Extension as a major component of outreach/engagement.

Definition
Cooperative Extension is recognized as an integral part of the
university’s outreach/engagement effort both on and off campus.

Measures
A. The role of Cooperative Extension in outreach/engagement is specifically documented in university strategic plan(s).
B. Cooperative Extension accountability measures are integrated into systems for university-wide reporting.
C. University legislative relations units include Cooperative Extension in seeking university funding.
D. The scholarly activity of Cooperative Extension faculty and professional staff is reflected in a success rate in achieving tenure and/or promotion that is proportional to faculty across the institution.

2. Diverse stakeholder input is used to shape programs.

Definition
Actions are taken to seek and use client and partner input that result in relevant educational programs.

Measures
A. Organizational policies that encourage participation by diverse stakeholder groups
B. Number of stakeholder groups that provide input
C. Number of individual stakeholders who provide input
D. Evidence that stakeholder input was utilized

3. Client satisfaction

Definition
Satisfaction level of clientele with the educational programs and services received from Cooperative Extension

Measures
Two approaches to measuring client satisfaction would prove useful. They could be utilized independently, or they could be used in combination.
A. Degree of client satisfaction with Cooperative Extension overall
B. Degree of client satisfaction with specific programs delivered by Cooperative Extension

4. Best Practices/Exemplary Programs

Definition
The quality of outstanding/exemplary Extension projects, programs, and initiatives is recognized and valued.

Measures
A. “Programs of Excellence” identified based on such criteria as importance, innovation, capacity for replication, sustainability, focus, scope, relevance, and results
B. Scholarly productivity of Extension faculty and staff as indicated by the number of publications, creative programs and materials, decision-making tools, etc.
C. Excellence in Extension faculty and staff performance as indicated by the number of awards and recognitions received

5. Knowledge/Attitude/Skills/Aspirations (KASA) and Behavioral Change

Definition
Short-and medium-term outcomes are the result of Cooperative Extension educational programs.

Measures
A. Program evaluation tools are utilized to measure outputs such as number of people reached.
B. Program evaluation tools are utilized to assess the extent of change in knowledge, attitude, skills, aspirations, and behavior attributable to Extension programs.
C. Program outputs and outcomes are documented and disseminated.
D. Impact results are utilized for programming decisions and accountability.

6. Economic Impact

Definition
The economic value derived from programs delivered by Cooperative Extension

Measures
A. Evaluation methods are utilized to measure the economic impact of Extension programs.
B. The economic impacts are documented and included in reporting.
C. Economic impact results are used in programming decisions and in establishing accountability.

7. Funding for Cooperative Extension

Definition
Amount of funding by sources for Cooperative Extension

Measures
A. Total federal budgeted funds appropriated from CSREES, USDA
B. Total state budgeted funds appropriated
C. Total local budgeted funds in support of program costs
D. Total funds received from grants and contracts
E. Other annual revenue from such sources as fees, registrations, sales, endowments, and other cost recovery
F. Amount of volunteer time contributed (value to be determined)

 

Introduction
Criteria and Measures Defined
Metrics Defined
Chart of Criteria of Excellence in Cooperative Extension (PDF)
Powerpoint
Booklet (PDF)
Pocket Card (PDF)